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New Products
Welcome to the New Products page. This page features the latest information on new and future lures, as well as other hard bait related news. Check back often for the latest updates.

Updated July 11, 2011

New Lures for 2012!

Rebel Frog-R

The Frog-R is just under 3-inches in length but the bulbous body pushes a lot of water for tremendous displacement and fish-attracting disturbance. The realistic eyes and multi-step painting process creates a lifelike appearance with four versions: a Swamp Frog that is yellow and black, Cricket Frog with brown hues, Leopard Frog with a lime green and black combo and Bull Frog, a realistic dark green and black.



The new Frog-R is a great option for a variety of situations, from pond fishing to working the shoreline of a huge reservoir, and from streams to bigger rivers. The disturbance the Frog-R creates makes it fish a lot “bigger” than its size suggests, and is great for any game fish that’s feeding off the top.

While the Rebel Frog-R is designed to do the Spook walk, but the size, profile and multi-step decoration process allows the angler to vary the retrieve to match the mood of the fish. Sometimes a bass wants the lure sitting still, and other times you can’t reel fast enough. The Frog-R can be worked in slow-motion and paused for minutes at a time to catch lethargic fish. Throw it to weedlines, rockpiles, around docks – anywhere bass are holding.

Rebel Crappie Crank-R

How do you catch the biggest slab out of every school? Troll a Rebel Crappie Crank-R! No technique catches bigger fish, and there's no more effective bait than the Crank-R. Engineered with input from crappie pro Todd Huckabee, everything from color patterns to shape to diving depth (8- to 10-feet) was designed to make big crappie strike. Use the dark colors during low-light conditions; light colors during sunshine.

Crappie Crank-R Sunrise













Model: DC93
Size: 2"  3/8oz
Dives: 8' - 10'

2012 Color Chart

XCalibur EEratic Shad

B.A.S.S. Elite Pro Edwin Evers wanted the ultimate jerkbait, and he got it with his signature EEratic Shad. With the quality you’ve come to expect from XCalibur, this jerkbait dives a little deeper than others, casts a mile and retrieves with an erratic, nose-down attitude. A revolutionary internal weighting/rattle system allows the rattles to shift to the back of the bait for longer casts, and then roll to the front of the lure when it hits the water, providing a nose-down attitude and totally erratic action. Top it off with some of the most-advanced and detailed color patterns on the market, and the EEratic Shad is your new go-to jerkbait.


Model: XEE
Size: 4.5" 1/2oz

2011 Color Chart





Snag Proof Bobby's Perfect Buzz

Details Coming Soon.
Jackall ASKA 60SR

Jackall's ASKA crankbait took over five years to produce, while going through over 100 prototypes.  Jackall used a fiberglass circut board sytle for the bill which grabs more water.  The slender body has a fast wobbling and rolling action.  This silent running lure has a perfect body shape and balance that allow it to swim straight and any speed.  The body shape also cuts down on snags.  The ASKA is also rigged with Gamakatsu hooks.
Snag Proof Guntersville Frog

Details Coming Soon.
Matzuo Nano Frog

Details Coming Soon.
Matzuo Nano Bettle and Nano Hopper

Details Coming Soon.
Megabass V-Flat Power Bomb Spinnerbait

Details Coming Soon.
Rapala Rippin' Rap

Details Coming Soon.
River2Sea  Weedless Dahberg Clackin' Crayfish

Details Coming Soon.
Bomber Fat Free Shad Silent Killas

The Bomber Silent Fat Free Shad delivers on all fronts - same as the original. Now in a silent version, it's a great choice when the fish are spooky or highly pressured. Offering tournament proven performance, the Bomber Silent Fat Free Shad is available in a wide range of proven colors, and features the same flat-sided design, kick-out bill, true-running performance, and super sharp Tx3 hooks that continue to put fish in the boat.

Mann's Jointed 20+

Details Coming Soon.
Panther Martin Tail Wagger

Details Coming Soon.
Strike King Hack Attack Spinnerbait

Details Coming Soon.
New Product Archives

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