

The new XCalibur Square Lip Xcs Series cast like a bullet and bounce off cover like a champ, looking just like a dazed and confused baitfish. The paddle (lip) design allows the lure to be threaded through thick cover and come out the other side, a real trigger for bass.

Three sizes ensure anglers can match the hatch no matter the season. The Alton Jones model Xcs100 measures 2 inches and weighs 1/2 ounce. The Tim Horton Xcs200 is 2 3/4-inches long and weighs 5/8 ounce. And the Edwin Evers Xcs300 is 3-inches in length and weighs 3/4 ounce. Each pro also selected two color patterns as their signature colors. Jones selected Foxy Lady and Smallmouth Green. Horton picked Foxy Phantom and Bruiser, and Edwin Evers chose Black Shad and Orange Craw.
2011 Color Chart




Some lures come and go because they are simply ahead of their time, and this is certainly true with the Cotton Cordell CF23 Spot. Pros hoarded this lure after it was discontinued because they knew what the general public hadn’t learned yet – it has a totally unique sound that makes a huge difference when bass are on a lipless crankbait bite. It is, in fact, the original One Knocker! With a single, big rattle instead of multiple BBs, it produces a completely different sound perfect for times when every other angler is throwing a lipless crank with multiple rattles.
The CF23 also is unique because it’s a floating model, making it perfect for throwing over submerged grassbeds, in sparse aquatic vegetation and for simply burning right under the surface. It dives 3- to 5- feet when cranked. Since it’s a floater, it’s also great for bank-bound anglers.

The Cordell CF23 is not just a largemouth or smallmouth bass lure, though. Striped bass, white bass and any other type of gamefish (even in saltwater) will readily snap up a CF23 Spot. It casts like a bullet and flat out catches fish. Four color patterns are available: Gold/Black Back, Chrome/Black Back, Chrome/Blue Back and Smokey Joe, an ivory base with black back and red throat patch.
All American-made CF23 Spots come with the original diagonal scale patterns and painted eyes. Quality construction means this is a tough lure that will last through many years of making memories. Fish it with pride!
Original Spot Color Chart
Storm Giant FlatStick Model: GFS22 8-1/2" 3-5/8oz
The new Giant Flatstick has a larger body volume that allows the bait to swim with the power of a much longer and heiver bait. The lures flat sides make this bait swim with a wide wobble and tons of flash, lure also hase a loud deep rattle.

REBEL POP-R P70 Few lures achieve cult status. The Heddon Spook, Arbogast Jitterbug and Smithwick Rogue are three that meet that legendary status. The Rebel Pop-R is another, and the Big Daddy Pop-R, the P70, is once again available exclusively through Rebel. When the P70 originally disappeared back almost 20 years ago anglers sought them out with the fervor of collectors, but these collectors wanted the lure because it produced fish, not to sit it on a shelf to admire.
Once a secret lure of professional anglers, the lore of the P70 escaped to the general fishing public and helped countless anglers create memories to last a lifetime. The new American-made P70 Pop-R will carry on that tradition of explosive topwater strikes and big tournament sacks.
The Pop-R P70 is a versatile lure made famous by pro Zell Rowland after he won and placed high in several national bass tournaments. He found that the bait worked two ways. If he held the rod high the bait creates a more realistic sound of a shad skittering across the surface. Holding the rod tip down produces that classic “chug” sound. Few topwaters possess that versatility.
“The Bomber Herky Jerky was specifically designed to catch pike in Europe,” said Bomber General Manager Bruce Stanton. “This style of bait has become increasingly popular for European fishermen, particularly in Scandinavia. Pike is a highly sought-after gamefish in Sweden and Finland.”
Bomber utilized several top guides in Sweden to fine-tune the finished product, which is constructed out of super-tough polycarbonate plastic. The majority of plastic fishing lures in the world are made out of the weaker ABS plastics.
“When pursuing a large species of fish such as a muskie you want a lure that’s extremely strong and durable,” Stanton said. “Our pull tests on the hook hangers show the Herky Jerky will remain intact up to 300-plus-pounds of force hook hanger to hook hanger.”
An additional advantage of polycarbonate plastic is that it is clearer than ABS, which allows designers to use decoration patterns that include flash inserts in addition to hot stamp and painted colors.
Finally, Bomber wanted that kicker that makes the lure stand head and shoulders over the competition. Bomber designer Bruce Brown is credited with creating a rattle chamber and positioning it in the perfect spot to give the Herky Jerky that extra advantage. Because of the chamber and internal weighting system, the Herky Jerky, a slow-sinking lure, rocks back-and-forth as it slowly descends, causing the rattles to knock and emit a sound even when the angler is doing absolutely nothing. Model: BHJ6 Size: 6" inches 2-1/2oz

Colors: Coming Soon.
